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How to Sell on AJIO Step by Step Seller Guide for Brands and Businesses

Learn everything about selling on AJIO marketplace. This guide explains seller onboarding, brand approval, product cataloging, pricing strategy, logistics, quality checks, order fulfillment, returns, payments and growth tactics to build a scalable fashion business on AJIO

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How to Sell on AJIO Step by Step Guide

Understanding AJIO Seller Model

AJIO operates as a curated fashion marketplace where only approved brands and authorized sellers can list products. The platform emphasizes quality consistency premium positioning and reliable customer experience.

  • Brand focused onboarding framework
  • Strict quality and compliance checks
  • Performance based seller evaluation

Seller Registration and Brand Approval

Seller registration on AJIO involves detailed brand assessment legal verification and operational readiness evaluation before approval is granted.

Registration Process Overview

  • Submission of brand and business profile
  • Verification of GST PAN and banking details
  • Brand quality and category relevance review

Product Cataloging and Listing Standards

Accurate product cataloging improves visibility enhances buyer trust and reduces return rates across AJIO marketplace.

  • Clear product titles and descriptions
  • Correct size charts and material details
  • Accurate attribute mapping

Pricing and Margin Planning

Strategic pricing supports profitability while maintaining brand positioning and competitive alignment within the marketplace.

  • Cost based pricing calculation
  • Competitive market benchmarking
  • Seasonal discount planning

Logistics Fulfillment and Quality Control

Reliable fulfillment processes ensure timely delivery consistent quality and strong customer satisfaction on AJIO.

  • Warehouse or seller managed fulfillment
  • Packaging and labeling compliance
  • Quality inspection adherence

Returns Refunds and Customer Experience

Effective return management protects brand reputation improves seller ratings and enhances long term customer trust.

  • Category specific return policy compliance
  • Return reason analysis and optimization
  • Clear refund settlement handling

Payments Settlements and Growth Strategy

Data driven insights campaign participation and performance tracking enable scalable growth on AJIO marketplace.

  • Settlement cycle monitoring
  • Analytics based optimization
  • Category and collection expansion

Frequently Asked Questions

We have the answers. Browse through our most common inquiries to find what you're looking for.

Ensure your bank account details are correct, invoices match POs, orders are dispatched on time, and returns are managed cleanly. Keeping your performance metrics healthy reduces risk of hold‑backs or delayed disbursal. Use Seller Central dashboards to monitor.

You can choose between AJIO warehouse fulfilment (JIT) or direct dropship from your warehouse. Each has trade‑offs: warehouse model may require bulk send‑in; dropship offers more control but you bear logistics. Choose based on your fulfilment capacity.

Depending on the model, either AJIO handles customer service (particularly if AJIO fulfils) or you handle queries, complaints, and support. Regardless, as seller you are accountable for product quality, returns, and customer reviews.

If you supply to AJIO warehouse (JIT model) and your products fail AJIO’s quality check, they may be returned to you and flagged. This can delay fulfilment, reduce visibility, and worsen return metrics. Ensuring high quality is essential.

Payments are made to your registered bank account based on the contract terms. Earnings are settled after order delivery and return/defect settlement cycles. You can view your settlements and track payments via Seller Central.

AJIO provides a dedicated seller support team, analytics dashboards, training modules via Seller University, and resources to help you understand best practices, improve listing quality, manage returns, and scale your business.

The commission rate and logistics fee agreement is defined during onboarding and may vary by category, brand size, business model or promotional partnership. It’s important to review your contract and monitor if fees change due to special campaigns or adjustments.

Yes. If you sell on multiple platforms, you can integrate via OMS/ERP systems, sync your inventory and pricing, and manage orders from a unified dashboard. This helps avoid overselling and mismatches.

High return rates or negative reviews signal poor customer experience, which can reduce your visibility and priority on AJIO. Maintaining low returns and good reviews helps you gain trust, higher placement and growth opportunities.

Frequent late dispatches, high-quality defects, violations of listing guidelines, missing brand/trademark credentials, and unavailability of stock are common causes. Compliance is important to stay active and premium

Yes. If you are selling on multiple platforms, you can integrate with inventory management systems or use AJIO’s dashboard to sync stock and pricing. Keeping consistency across channels avoids conflicts and stock issues.

If required fields are missing, attributes are incorrect, or images fail quality checks, your listing may be held back. You must correct errors quickly to ensure listing visibility and prevent missed sales opportunities. Regular audits help maintain listing health.

Some categories may be restricted or require additional approval (such as home décor, crafts or niche fashion segments). If listing under your own brand, you may need trademark registration or brand authorization. Always check category guidelines.

Your pricing must account for AJIO’s commission, logistics cost, and your margin. Commission rates may vary by category and business model, so understanding the agreed terms is essential before listing. Be competitively priced to attract AJIO’s fashion‑aware audience.

Yes. You can create parent‑child listings for variations such as size and colour. Proper variant setup helps customers choose correctly and the platform to manage inventory more accurately. Product attributes and accurate mapping matter.

Once your application is accepted and your contract signed, you’ll receive access credentials to AJIO Seller Central or Seller Panel. From there you upload your catalog, manage inventories, fulfil orders, and access analytics dashboards to grow your business.

You can start with one category or a niche product line. Many sellers begin with a focussed range (e.g., ethnic wear, accessories) to align with AJIO’s fashion‑lifestyle audience. Expanding into other categories is possible once you prove performance.

While technically you may be able to apply, AJIO tends to prioritize brands with a strong online presence, unique designs and brand credentials. Having a website, social media presence or trademark helps raise your credibility and success chances.

According to publicly available guides, AJIO operates with commission/fee structures rather than mandatory subscription fees. The exact commission will depend on category and business arrangement. Sellers should review their commercial terms carefully.

AJIO supports at least two business models: a B2B2C model (also called JIT or purchase‑order model) where you supply products to AJIO and they handle customer fulfilment, and a dropship model where you fulfil orders directly from your warehouse to the customer. Sellers must choose which model they will use.

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