How to Sell on Myntra in India Step by Step Seller Guide
This detailed resource by Digicommerce Solutions explains how to sell on Myntra in India with practical guidance on seller registration, brand approval, catalog setup, pricing, logistics management, quality control, performance tracking, and long term ecommerce growth strategies.
Table of Contents
- Understanding Myntra Marketplace and Seller Eligibility
- Myntra Seller Registration and Brand Onboarding
- Catalog Creation and Product Approval Process
- Pricing Strategy and Commission Structure
- Logistics Fulfillment and Inventory Management
- Order Processing Quality Control and Returns
- Marketing Performance Tracking and Business Scaling
Understanding Myntra Marketplace and Seller Eligibility
Myntra is a leading fashion and lifestyle ecommerce platform in India that focuses on branded and quality driven products. Digicommerce Solutions helps sellers evaluate eligibility and marketplace readiness.
Myntra Business Model Overview
Myntra partners with approved brands and manufacturers on a commission based model.
Eligible Product Categories
Fashion apparel footwear accessories beauty and lifestyle products perform best.
Brand First Marketplace Approach
Myntra prioritizes brand authenticity and quality consistency.
Seller Compliance Expectations
Sellers must meet documentation quality and operational benchmarks.
Growth Opportunities on Myntra
High traffic and strong customer trust enable scalable growth.
Myntra Seller Registration and Brand Onboarding
Seller onboarding involves brand evaluation documentation verification and operational setup guided by Digicommerce Solutions.
Seller Application Process
Brands submit business and product information for review.
Documentation Requirements
GST brand authorization and bank details are mandatory.
Brand Approval Workflow
Myntra evaluates brand positioning and category relevance.
Account Activation Timeline
Approval duration depends on brand readiness.
Common Onboarding Challenges
Incomplete documents and weak brand presentation cause delays.
Catalog Creation and Product Approval Process
Accurate catalog setup ensures faster approvals and better product visibility.
Catalog Data Requirements
Product attributes images and descriptions must meet platform standards.
Image and Content Guidelines
Professional visuals improve approval success.
Category Mapping Accuracy
Correct classification improves discoverability.
Quality Check Process
Myntra reviews samples for quality and consistency.
Approval Optimization Tips
Compliance with guidelines reduces rejection risk.
Pricing Strategy and Commission Structure
Strategic pricing balances competitiveness margins and platform fees.
Myntra Commission Model
Commission rates vary by category and brand agreement.
Cost and Margin Planning
Accurate cost calculation protects profitability.
Discount and Offer Planning
Campaign pricing boosts visibility and sales velocity.
Competitive Price Benchmarking
Market comparison supports pricing decisions.
Long Term Profit Stability
Operational efficiency improves net margins.
Logistics Fulfillment and Inventory Management
Efficient supply chain execution ensures smooth order fulfillment.
Myntra Logistics Model
Platform managed logistics handle storage packing and delivery.
Warehouse and Dispatch Workflow
Inventory flows through designated fulfillment centers.
Stock Planning Strategy
Accurate forecasting avoids stockouts.
Inventory Performance Tracking
Dashboard insights guide replenishment decisions.
Loss Prevention Measures
Quality handling reduces damage and shrinkage.
Order Processing Quality Control and Returns
Consistent service quality builds brand trust and ratings.
Order Lifecycle Management
Each order follows defined operational stages.
Quality Assurance Standards
Products must meet predefined quality benchmarks.
Returns and RTO Handling
Efficient returns management protects seller metrics.
Customer Experience Impact
Service quality influences repeat purchases.
Seller Performance Metrics
Ratings and SLAs affect account health.
Marketing Performance Tracking and Business Scaling
Data driven strategies help brands grow sustainably on Myntra.
Myntra Campaign Participation
Platform campaigns boost brand visibility.
Performance Analytics Review
Sales data guides optimization decisions.
Brand Positioning Strategy
Strong positioning increases buyer trust.
Category Expansion Planning
New SKUs unlock additional revenue.
Long Term Myntra Business Scaling
Consistent execution builds sustainable success.
