How to Sell on Myntra: Complete Step-by-Step Guide for Indian Sellers

Myntra is one of India’s largest fashion and lifestyle marketplaces, attracting millions of monthly shoppers looking for apparel, footwear, beauty, and accessories. If you are a brand owner, manufacturer, or trader in the fashion segment, learning how to sell on Myntra can unlock premium customers and high-volume sales.

However, Myntra operates differently from open marketplaces like Amazon or Flipkart. It focuses strongly on brand positioning, quality control, and curated seller partnerships. In this guide, DigiCommerce explains the complete process, requirements, fees, benefits, and strategies to grow successfully on Myntra.

What is Myntra Marketplace?

Myntra is a fashion-first marketplace owned by Flipkart Group. Unlike general marketplaces, Myntra emphasizes:

• Branded and private-label products
• High-quality catalog presentation
• Strict product compliance standards
• Premium customer experience

This makes it highly attractive for apparel manufacturers, D2C brands, and fashion startups looking to build brand credibility in India.

Who Can Sell on Myntra?

Myntra primarily works with:

• Registered fashion brands
• Private label owners
• Manufacturers with GST registration
• Authorized distributors

Myntra generally prefers sellers with strong branding, proper documentation, and scalable inventory capabilities.

Documents Required to Sell on Myntra

• GST Registration Certificate
• PAN Card (Individual or Company)
• Bank Account Details
• Brand Authorization Letter (if not manufacturer)
• Trademark Certificate (recommended for brand owners)
• Address proof and contact details

Proper documentation improves approval chances and ensures smooth onboarding.

Step-by-Step Process to Sell on Myntra

Step 1: Apply for Seller Registration

Visit Myntra’s official seller registration portal and submit your business details. Since Myntra curates sellers, approval may take time and depends on your brand positioning.

Step 2: Business Verification

Myntra verifies GST, brand ownership, and product categories. In some cases, they may evaluate your product samples or website presence.

Step 3: Commercial Agreement

Once approved, you will sign a seller agreement outlining commission structure, return policies, logistics terms, and payment cycles.

Step 4: Catalog Creation & Upload

Myntra has strict image and content guidelines. High-resolution images, size charts, and proper descriptions are mandatory. Poor catalog quality may lead to rejection.

Step 5: Inventory & Logistics Setup

Sellers can use Myntra’s logistics network. Ensure proper packaging, barcoding, and stock planning.

Step 6: Go Live & Start Selling

After final approval, your products go live and become visible to Myntra customers.

Myntra Seller Fees & Charges

Myntra typically charges:

• Commission Fee (varies by category)
• Shipping Fee
• Collection Fee
• Return Processing Charges

Commission rates may differ depending on product category and brand type. It is important to calculate margins carefully before listing products.

Benefits of Selling on Myntra

• Premium fashion audience
• Strong brand positioning
• High visibility during sale events
• Access to Big Fashion Festival campaigns
• Better pricing power compared to discount marketplaces

Myntra is ideal for brands aiming for premium perception rather than purely price-based competition.

Common Mistakes New Myntra Sellers Make

• Poor product photography
• Incomplete size charts
• Ignoring return rate management
• Weak inventory planning during sale events
• Not optimizing product titles and attributes

Since Myntra customers expect high-quality presentation, investing in professional cataloging is critical.

How to Increase Sales on Myntra

• Optimize product titles with relevant fashion keywords.
• Use lifestyle images and model shoots.
• Participate in Myntra sale campaigns.
• Maintain competitive pricing strategy.
• Reduce return rates with accurate descriptions.
• Monitor performance metrics regularly.

Strategic listing optimization can significantly improve conversion rates and visibility.

Frequently Asked Questions (FAQs)

Is Myntra open to individual sellers?

Myntra usually works with registered businesses and brands. Individual resellers without brand identity may face approval challenges.

How long does Myntra seller approval take?

Approval timelines vary depending on category, documentation, and brand evaluation. It may take several weeks.

Does Myntra provide warehousing?

Myntra supports logistics solutions, but inventory planning remains the seller’s responsibility.

Is selling on Myntra profitable?

Yes, if margins are calculated correctly and listings are optimized professionally. Myntra attracts premium buyers willing to pay for quality.

Grow Your Myntra Business with DigiCommerce

Selling on Myntra requires more than just registration. From brand positioning to professional cataloging and performance management, expert handling can make the difference between slow growth and rapid scaling.

DigiCommerce is a trusted marketplace growth partner in India offering complete onboarding, cataloging, listing optimization, account management, compliance support, and strategic marketplace growth solutions across Myntra, Amazon, Flipkart, and Meesho.

If you want to build a strong fashion brand presence on Myntra and increase your marketplace revenue professionally, DigiCommerce can help you scale smarter and faster.