People Also Search For: How to Use It for SEO & Marketplace Growth

If you’ve ever searched something on Google and noticed a section called “People Also Search For”, you’ve seen one of the most powerful free SEO tools available today. This feature shows related queries that users commonly search after viewing a particular result.

For website owners, bloggers, and especially marketplace sellers in India, this section is a goldmine for discovering new keyword ideas, improving content relevance, and increasing search visibility.

What Does “People Also Search For” Mean?

“People Also Search For” (PASF) is a Google search feature that displays related search queries. These are terms that users frequently look for after searching a primary keyword.

For example, if someone searches for “Amazon seller account,” Google may also show:

• How to open Amazon seller account in India
• Amazon seller registration fees
• Flipkart seller login
• Amazon FBA charges India

This data reflects real user intent, making it extremely valuable for SEO planning.

Why “People Also Search For” is Important for SEO

• Reveals user intent: Understand what users actually want.
• Finds long-tail keywords: Lower competition, higher conversion.
• Improves content depth: Cover related subtopics.
• Boosts ranking opportunities: Target multiple related queries.
• Increases organic traffic: Capture more search variations.

For Indian marketplace sellers, using PASF keywords can help rank product pages and blogs for highly targeted searches.

How to Find “People Also Search For” Keywords

Step 1: Search Your Main Keyword

Type your primary keyword into Google (e.g., “Flipkart seller registration”).

Step 2: Click on a Result

Open one of the top-ranking pages and then press the back button.

Step 3: Check the PASF Section

You will see a list of related searches under “People Also Search For.”

Step 4: Collect & Group Keywords

Organize similar keywords into clusters. These clusters can become blog sections, FAQs, or product listing enhancements.

How Marketplace Sellers Can Use PASF Strategically

Sellers on Amazon, Flipkart, Myntra, and Meesho can leverage PASF insights in the following ways:

• Optimize product titles with related buyer intent keywords.
• Add relevant bullet points covering common concerns.
• Create SEO blogs targeting informational queries.
• Improve FAQ sections in listings and websites.
• Build category pages around related search terms.

For example, if you sell AC covers and users search for “AC cover waterproof outdoor,” you can create content targeting “dustproof AC cover,” “waterproof AC outdoor protection,” and “AC cover for monsoon.”

Common Mistakes When Using PASF Keywords

• Keyword stuffing: Overusing related terms unnaturally.
• Ignoring search intent: Mixing informational and transactional content incorrectly.
• Copying competitor structure: Focus on unique value.
• Not updating content: Search trends change regularly.

The key is natural integration. Use keywords where they make sense and focus on solving user problems.

PASF vs People Also Ask (PAA)

Many users confuse “People Also Search For” with “People Also Ask.” Here’s the difference:

• PASF: Related search queries.
• PAA: Question-based expandable answers.

Both are powerful for SEO and should be used together in your content strategy.

Frequently Asked Questions (FAQs)

Is People Also Search For data accurate?

Yes, it is based on real user behavior and search patterns collected by Google.

Can PASF improve website rankings?

Yes, when used correctly, it helps cover related search intent and increases ranking opportunities.

How often does PASF update?

It updates dynamically based on search trends and user activity.

Should marketplace sellers use PASF keywords?

Absolutely. It helps optimize listings and create high-converting SEO content aligned with buyer intent.

Scale Your Marketplace Growth with DigiCommerce

Understanding search behavior is essential for marketplace success. But applying it correctly across Amazon, Flipkart, Myntra, and Meesho requires expertise.

DigiCommerce is a leading marketplace growth partner in India offering onboarding, cataloging, listing optimization, account management, compliance support, and complete marketplace growth solutions tailored for Indian sellers.

If you want to increase visibility, improve rankings, and drive higher conversions, partner with DigiCommerce and grow your e-commerce business strategically.