Beginner Comprehensive Guide to Becoming a Successful Seller on Flipkart
Start your Flipkart selling journey with our detailed guide. Learn how to register, list products, and optimize your sales strategy on one of India largest e-commerce platforms.
Table of Contents
Beginner Guide: How to Become a Seller on Flipkart
Flipkart, one of India's largest e-commerce platforms, offers immense opportunities for sellers to reach a vast customer base. This guide will walk you through the steps to become a successful seller on Flipkart, from registration to optimizing your sales strategy.
Register as a Seller
Create an Account: Visit the Flipkart Seller Hub and click on "Register". Provide your email address and phone number to create your account. Business Details: Fill in your business information, including your business name, address, and GSTIN (Goods and Services Tax Identification Number). Bank Details: Enter your bank account details for receiving payments.
Complete the KYC Process
Create an Account: Visit the Flipkart Seller Hub and click on "Register". Provide your email address and phone number to create your account. Business Details: Fill in your business information, including your business name, address, and GSTIN (Goods and Services Tax Identification Number). Bank Details: Enter your bank account details for receiving payments.
Customer Service
Responsive Communication: Respond to customer queries and complaints promptly to maintain high customer satisfaction. Returns and Refunds: Handle returns and refunds professionally to build trust with your customers.
List Your Products
Product Information: Fill in the details of your products, including product title, description, and pricing. High-Quality Images: Upload clear and high-resolution images of your products to attract customers. Inventory Management: Ensure your inventory is updated regularly to avoid stockouts.
Optimize Your Listings
SEO Best Practices: Use relevant keywords in your product titles and descriptions to improve search visibility. Competitive Pricing: Analyze competitor pricing and set your prices competitively to attract buyers. Customer Reviews: Encourage satisfied customers to leave positive reviews, as this can significantly impact your sales.
Utilize Flipkart’s Seller Tools
Advertising Options: Leverage Flipkart’s advertising tools to promote your products and increase visibility. Analytics: Use the analytics tools provided by Flipkart to track your sales performance and make data-driven decisions.
Manage Orders and Fulfillment
Order Processing: Stay on top of your orders by processing them promptly to ensure timely delivery. Packaging: Follow Flipkart’s packaging guidelines to ensure your products reach customers in perfect condition. Shipping: Choose reliable shipping partners to handle deliveries efficiently.
Price
Flipkart and most other online marketplaces are very competitive. They have quite a few sellers selling the same product and the sale price is more or less the same. There is no drastic variation in price. If someone thinks he can price a product high he is unlikely to receive orders especially if other sellers are offering the same product at a reasonable price. As a beginner, you have to research Flipkart and know which products sell most and their average selling price if you expect to receive orders.
Making a profite
You have to sell at prevailing prices and still make a profit. Your profit is the difference between selling and your purchase price minus the fees you have to pay to Flipkart. What this means is that your selling price must be around the prices prevailing on Flipkart and that there must be quite a difference between purchase price and selling price so you have something left over after paying Flipkart their charges.
Flipkart charges
Flipkart does not charge anything for registration. However, when you sell a product they charge a percentage as commission based on product value and category. Then there is a fixed fee. You pay courier charges and collection fee if a parcel is sent on cash on a delivery basis and then there is GST applicable on all these charges. If margins are slim then Flipkart charges could not only eat away all your profits but you could find that you have made a loss.
Product selection and sourcing
The registration as the seller on Flipkart is the easiest. The tough part is to select the right products to sell and source the products at a price that gives you a profit after paying Flipkart and still selling at prices offered by other sellers. Research Flipkart or engage services of experts to know which products sell most on Flipkart. Set up a supply line so that you get the product at the lowest possible price. You could obtain products directly from the manufacturer or wholesale distributors but you may have to buy in bulk. You could pick product categories such that you can easily buy these products from local malls surplus inventory that is going for a low price.
Warranty
It is important for beginners to know if you think of selling on Flipkart that there is a warranty to be offered to make sure you offer genuine products and get the warranty from your supplier. If you do not and if there are returns you will make a loss. Some unscrupulous buyers will return a product even if there is nothing wrong and you have to find ways to sell it at a lower price or seal it and sell again. If a product is defective the Flipkart puts it all to your account including reverse shipping. If a claim is wrong on the part of buyer you do get the full refund of shipping and other charges and will not suffer a loss unnecessarily.Get all these things very clear before you venture to register as the seller on Flipkart.
