How to Sell on Amazon India: A Step-by-Step Guide

How to Sell on Amazon India Step-by-Step (2025 Guide)

Everything beginners need to start, register, list products, and grow a profitable Amazon business in India.

Introduction: Why Selling on Amazon India in 2025 Is a Big Opportunity

E-commerce in India has exploded over the last decade, and Amazon continues to dominate as the most trusted marketplace. With millions of active buyers, fast and reliable delivery networks, and easy onboarding for new sellers, Amazon India remains the best starting point for anyone who wants to build an online business in 2025.

Whether you are a manufacturer, reseller, wholesaler, home entrepreneur, or a student looking to start a side business, Amazon provides tools and systems that make selling simple, scalable, and profitable.

This detailed 2025 guide explains exactly how to sell on Amazon India step-by-step, covering everything from registration to product listing, advertising, pricing, shipping, and scaling your business.

Let begin.

1. Understand What You Can Sell on Amazon India (2025)

Amazon India allows sellers to offer products across more than 30+ categories, making it one of the largest marketplaces in the world.

Popular, beginner-friendly categories include:

• Home & Kitchen
• Beauty & Personal Care
• Fashion & Apparel
• Electronics Accessories
• Baby Products
• Office Supplies
• Pet Supplies
• Grocery & Gourmet
• Toys & Games

Amazon has open categories that need no approval and restricted categories (cosmetics, food, healthcare, supplements, etc.) that require compliance and documentation.

Tip: Always start with open categories to launch faster.

2. Requirements Before You Start Selling on Amazon

To register as an Amazon seller in India, Amazon needs to verify your identity, tax compliance, and bank account so payments can be directly transferred to you.

A. Documents Required (Individuals / Sole Proprietors)

• PAN Card
• GSTIN certificate (mandatory for most categories)
• Bank account (Savings or Current)
• Mobile number & email ID
• Address proof

B. Documents Required (LLP, Pvt Ltd, Partnership)

• Business PAN
• GST Certificate
• Bank account in business name
• Certificate of Incorporation / Partnership Deed
• Authorized Signatory documents
• Video KYC is now mandatory and takes only a few minutes.

3. Step-by-Step Amazon Seller Registration (2025 Updated)

Creating an Amazon seller account is easier in 2025 than ever before due to Amazon upgraded onboarding flow.

Step 1: Go to Seller Central

Visit: https://sellercentral.amazon.in

Click Register / Start Selling.

Step 2: Enter Your Email & Mobile Number

Verify using OTP.

Step 3: Add Your Business Details

• Legal name
• Business type
• GST number
• PAN

Step 4: Add Your Pickup Address

Amazon will collect orders from this address if you choose Easy Ship or FBA.

Step 5: Add Bank Details

Enter:

• Account number
• IFSC code
• Account holder name

This is where Amazon will deposit payments.

Step 6: Complete Video KYC

You must show:

• PAN
• GST
• Address proof
• Yourself on camera

Approval usually takes 24–48 hours.

Once approved, you can log in to your Amazon Seller Central Dashboard and start listing products.

4. Understanding Amazon Selling Models (Choose the Right One)

Amazon provides 3 primary fulfillment models. Choosing the right one affects shipping, delivery speed, account health, and customer experience.

A. Easy Ship (Most Popular for Beginners)

Amazon delivers your orders. You only pack the product and keep it ready for pickup.

Pros:
✔ Low cost
✔ No logistics management
✔ Good delivery service

Cons:
✖ Slower delivery than FBA
✖ Requires storage space at your home/office

B. Self-Ship (You deliver via your own courier)

You manage shipping with private couriers like DTDC, BlueDart, etc.

Pros:
✔ Flexibility
✔ Cheaper for certain regions

Cons:
✖ High responsibility
✖ Delay or delivery issues can affect ratings

C. FBA – Fulfilled by Amazon (Best for Scaling)

Amazon stores your products, packs, ships, and handles returns.

Pros:
✔ Prime eligibility
✔ Faster delivery
✔ Higher conversion rate
✔ Automated logistics

Cons:
✖ Storage charges
✖ Inward shipping cost

5. Listing Your Products on Amazon

This is the most crucial step for visibility and conversions.

You can either:

A. List a New Product

Required when your product does not already exist on Amazon.

B. Add Offer to an Existing ASIN

If the same product already exists, simply match the listing.

6. Elements Required to Create a High-Quality Product Listing

Amazon rewards high-quality, optimized listings with better search ranking.

1. Product Title

Use the structure:
Brand + Product + Material/Attribute + Size/Quantity + Keywords

Example:
"Orion Stainless Steel Kitchen Knife Set – 6 Pieces, Sharp Blades, Ergonomic Handle"

2. Bullet Points

Describe:

• Features
• Benefits
• Material
• Warranty
• USP
• Use-case

3. Product Description

Use storytelling + SEO keywords + formatting. A detailed description increases conversions.

4. Images

Amazon recommends:

• White background
• 1000×1000 px
• At least 6 images
• Lifestyle images
• Infographics (dimensions, features, benefits)

Images are the biggest decision factor for buyers.

5. Keywords

Use tools such as:

Amazon Search Suggest

• Helium10
• JungleScout
• Include:
• Short-tail keywords
• Long-tail keywords
• Competitor keywords

6. Price & SKU

Price competitively based on market research, shipping cost, and margins.

7. Optimize Your Listing for Maximum Visibility (2025 SEO Strategy)

Amazon search algorithm (A9/A10) ranks products based on:

• Relevance
• Price
• Conversion rate
• Reviews
• Delivery speed
• Listing quality

Basic Optimization Tips

✔ Add all relevant keywords in title, bullets, backend keywords
✔ Use high-quality images
✔ Keep pricing competitive
✔ Ensure 99% in-stock rate
✔ Enable FBA for Prime badge

Advanced Optimization Tips

✔ Add A+ Content (for Brand Registered sellers)
✔ Add comparison charts
✔ Use coupons for higher CTR
✔ Run targeted PPC ads

8. Amazon Advertising (PPC) for Beginners

Amazon PPC is essential to start getting orders, especially for new listings.

Types of PPC Ads

Sponsored Products – Most common

Sponsored Brands – Requires brand registry

Sponsored Display – Retargeting

Beginner PPC Strategy

• Start with Auto Campaign
• Add keywords from auto to Manual Exact Match
• Keep daily budget ₹200–₹500
• Optimize bids weekly

Target Metrics

• ACOS < 30% (for profitable ads)
• CTR > 0.5%
• Conversion rate > 10%

9. Managing Orders and Customer Service

Maintaining good customer service ensures repeat buyers and strong account health.

You must:

✔ Ship orders on time
✔ Use good packaging
✔ Respond to buyer messages
✔ Process returns smoothly
✔ Maintain high seller ratings

Amazon Account Health Metrics:

• Late Dispatch Rate
• Cancellation Rate
• Order Defect Rate

Keep all below Amazon threshold to avoid penalties.

10. Amazon Fees & Payment Structure (2025)

Amazon charges based on category and services you choose.

Standard Fees Include:

• Referral Fee (5%–20%)
• Closing Fee
• Shipping Fee
• FBA Fee (if applicable)
• GST on Fees (18%)

Payment Cycle

Amazon pays sellers every 7 days, directly to your bank account.

You can track settlements inside Seller Central → Reports → Payments.

11. How to Increase Sales on Amazon (Proven Tips)

✔ Use Competitor Analysis

Study top sellers in your category.

✔ Create Better Images

Use infographic-style visuals.

✔ Offer Deals & Coupons

Improves CTR and sales velocity.

✔ Keep Stock Full

Running out of stock affects ranking.

✔ Use FBA

Prime-eligible products convert better.

✔ Encourage Organic Reviews

Amazon prohibits incentivized reviews—follow guidelines carefully.

12. Mistakes Beginners Should Avoid

❌ Overpriced products
❌ Low-quality images
❌ Poor packaging
❌ Ignoring PPC
❌ Not understanding competition
❌ Running out of stock
❌ Not responding to customer messages

Avoiding these will drastically improve your growth.

13. Scaling Your Amazon Business in 2025

Once you stable and profitable:

A. Add New Products

Diversify your catalog.

B. Create a Private Label Brand

Register your trademark and enroll in Amazon Brand Registry.

C. Switch to FBA

For faster delivery and higher customer trust.

D. Expand to Global Selling

• Sell to:
• USA
• UK
• Europe
• Middle East

E. Grow Beyond Amazon

 

Start your own website (Shopify/WooCommerce) to build a brand.

Conclusion

 

Selling on Amazon India in 2025 is one of the smartest ways to start an online business. Amazon has simplified onboarding, delivery, payments, and customer support so entrepreneurs can focus on what matters: building a profitable business.

With the right product research, optimized listings, competitive pricing, ads strategy, and customer service, anyone can scale from 0 to ₹1,00,000+ per month.

Success on Amazon is not about luck—it about consistency, optimization, and understanding buyer behavior.